Straightforward gear, honest prices, and a hand when you need one
We're a family-run bait and tackle shop, not a warehouse with a logo. We started pouring soft plastics on a card table because we couldn't buy what we wanted to fish. Turns out a lot of folks felt the same way.
These days we make our own bait, stock the rods and reels we'd tie on ourselves, and ship it all from the dock inside a day. No buzzwords, no middlemen — just tackle that gets bit, priced the way a hometown shop should price it.
How we got here
Started on a card table
Two buddies pouring craws in a garage, selling them out of a tackle box at the launch.
Opened the shop
Took over the old bait stand on Euharlee Rd. Added rods, reels, and a lot of bad coffee.
Went wider
Started shipping our bait to anglers who kept driving hours to buy it in person.
Still at the counter
Same family, same water. Now with a website — but the counter's still open at 9am.
Stop by the counter or fill your box online. Either way, ships from the dock in 24 hours.